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TextADe-massifyingtheMedia:AWarehouseofImages
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AlvinToffler
Pre-reading
AlvinToffler（1928-2016）isanAmeriwriterandfuturist.BorninNewYorkdeduewYorkUy，AlvinTofflerisoiialporarysokers.
StartingwiththeirgrlobalbestsellingclassicsFutureShock（1970）ahirdWave（1980），AlvinandhiswifeHeidiTofflerhavehelpedmulti-millionsofreadersaroundtheatethesweepiomorrow.
Iherbooks，theTofflersdecadesagoanticipatedg，virtualreality，s，informationoverload，roduization，the“de-massifiassmedia，thethreatofterrorismandmauresofporarylife.Butiofflers’works，thesedisparateforecastsareallmeredetailsereofthemhavemissedthemark—wearestillwaitingforthe“paperlessoffice”
.Butfewtodaygethetral，sweepiheirworksihemid-1960s—thataknowledge-basedneweywasarisiheindustrialage.Thisotedggoversandthinkersarouoffler’slatestwork，Revolutioh（2006），isabookonthedynamiyoftomorroork，runpanies，raisefamilies，ihinkaboutbothmoneyaackskeyfeaturesofaleicsasitpaintstheemergingglobal“wealthsystem”
ofthedecadesahead.Eachoftheirbookshasbeenhailedfinality，dunusualinsightintothedangersandpromisesaswellasgesandopportunitiesragto>
Alviofflerareknownaroundtheworldfortheirworkthathasinfluesaers，topleadersinfieldsrangingfrombusianizations，aswellaseducators，psychologistsandsotists.AsTimemagazi，they“setthestandardbywhichallsubsequentwould-befuturistshavebeenmeasured.”
ThefollowiakenfromChapter13ofTheThird>
Promptsf
1.Theword“de-massify”
isaedwordbytheauthor.Howisitformedandhowwouldyouismeaning?
2.Inwhatwayareimagessignifittoourlifeanda?
3.Whatdoestheauthormeanby“awarehouseofimages”
（Paragraph2）?
4.Judgingfromthetext，whatdoyouthiheFirstWaveandtheSedectively?
5.WhatcharacterizestheFirstWaveimagesandhowdotheimagesdefipeople’sbehavinition?
6.WhatcharacterizestheSedWaveimagesandhowdotheimagesdefipeople’sbehavinition?
7.Howdoneersandmagazihird>
&hesamegehappentoradioandTV?
9.WhyisthecablesystemofpartiifitheThirdWaveuni?
10.Ihirdapers，magazines，radioandTVallunderges.Butthesegesallseemtopoie.Whatisit?
11.TheThirdritteheyear1980.hetisandvisioedinthispart?
[1]Aninformationbombisexplodinginourmidst1，shusnelofimagesanddrastigingthewayeachofusperdaourprivateworld.InshiftingfromaSedWavetoaThirdWaveinfo-sphere，wearetransfourownpsyches.
[2]Eachofushisskullamind-modelofreality—awarehouseofimages.Someofthesearevisual，othersauditory，eventaeareoraationaboutoure，likeaglimpseofblueskyseenfromtheeroftheeye.es”
thatdefiionships，likethetwowords“mother”
and“earesimple，othersplexaual，liketheideathat“inflationiscausedbyrisihersuchimagesadduptoourpictureoftheworld—logusintime，spadtheworkofpersoionshipsaroundus.
[3]Theseimagesdfromheyareformed，iuand，outofthesignalsorinfusfromthee.Andasourevulseswithge—asourjobs，homes，churches，sdpolitigemeheimpactoftheThirdWave—theseaofinformationaroundusalsoges.
[4]Beforetheadventofmassmedia，aFirstWavechildgrowingupinaslowlygvillagebuilthisorhermodelofrealityoutofimagesreatinyhandfulofsources—theteacher，thepriest，thechieforoffid，aboveall，thefamily.Aspsychologist-futuristHerbertGerjuoy2hasherewasnotelevisionorradioiogivethechildaakindsersfrommawalksoflifeandevenfromdifferenttries...Veryfewpeopleeversawafncity...Theresult[lehadonlyasmallnumberofdiffereateormodelthemselvesafter...Theirchoiceswereeveedbythefactthatthepeopletheyselvesafterwerethemselvesalloflimitedexperieherpeople.”
Theimagesoftheworldbuiltupbythevillagechild，therefore，wereextremelynarre.Themessagesheorshereceived，morehlyredundantiwoseheycame，usually，intheformofcasualspeech，whiallyfilledwithpausesaions，andtheytheformofected“strings”
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