久久文学

Text A Demassifying the Media A Warehouse of Images(第3页)

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8.phantasmagoria:atlygmedleyinedimages

9.shopper:loeersgmostlymerdizecataloguesas服务当地消费者的采购周刊之类的报纸,内容以商品介绍和广告为主

10.synization:aethingtooccurorrecuratthesametimeorinunison同时性,同步AlvinTofflerbelievessynizationisonebasicipleoftheSedWaveindustrialcivilization.

&ionsf

1.Asthesayiureisworthamillioistheesecatchphrase“h”

.Towhatdegreedoyoubelieveimagesinfluenceourviewoftheworldandourabilitytomakesomese?

&horpredictsthatanewinfo-sphereisemergingaloeraph21).Whatteologieshavetributedtothepresenteraofexplosionofvisualinformation—images?

3.Asageihtupihirdledgeormemorydoyouhavegthetralized,standardizedandsyioheSedWave?Youtalktoyourparentsorteachersaboutit.

4.Surroundedbyaudio-visualinformation,howwouldyouassessyourownabilityandutilizingpidimages?

5.Whatarethe21stturydigitalterpartsofthemini-neersandminimagazines?

6.Ifourmindandbehavinififluehemedia,andtheSedWaveofstandardizedimagerypumpedoutbythemassmediacreatedaso-called“mass-mind”

,thede-massifiediacouldbeexpeassifyourmindsaswell.Doyouthinkourmindandthoughtsarede-massified,mentizedbyewiththede-massifiedmedia?

&heoverflowofinformatiohirdWavesatisfyma,ordoesitmakemanation?Whyorwhynot?

8.Therehasalreadybeenabook,publishedin1993,titledTheFourthWave:Busihe21stturybyHermanBryantMaynardaens,whichforedadvocatestheriseofaformofeitury.Whatwouldyouexpectthefourthwavetobe?

After-readingAssig

OralWork

1.Tofflerpredictsthatvideoteakeitpossibleforaobeeaproducerofhisery”

,whiseveryindividualcreatehisorherownmedia,usingsmartphonesandlaptnewsandexgopinions.Findoutmoreabouttheterm“selfmedia”

aytoyoura3-miion.

2.Visualliteracy(theabilitytotiate,andmakemeaningfrominformatioedinimages读图能力,视觉素养)aerabinatiohateoae,aemessagesiyofmediamodes,genres,andformats媒体识读能力,媒体素养)aresideredbasiclifeskillsihirderatewithyourpartner(s)andpreparea5-miioerms,fothedevelopmeies.

&ralizationandde-massifihappennotonlyinthesphereofmediaandinformatiohetreralizatioorssuufacture,business,sale,edreporttoyourclasswhatyouhavefoundwiththesupportofexamplesandfigures.

4.Havethereeverbeenanypiagesthathaveprofoundlyinfluencedyouroftheworld?Showthepiagestoyourdtellthemhowtheyhavebroughtmeaningtoyourlife.

WrittenWork

1.gthede-massifiofreaders,audieners,ductaseriesofihyourfamilymemberstofindouttheirvariedneedsformediatprovidedbyneers,magazines,radio,TV,oproviders,etwriteashys.

2.Workwithyourpartner(s)aeamini-neerazineofyourown.Yourneerazineshouldhaveitscleartargetreaders,andyoushouldcreatetimely,localizedtthatcaterstotheneedsofyourreaders.Makesurethatyourneerazisownwarehouseofimages.

&eyourohor:Ametaphorisanimaginativewaysomethiifyingitasbeingthesameassomeuhing,soastohighlightsomeparticularsimilaritiesbetweehordirectlyequatesthetwoitemsaapplywordsofparisonsuchaslikeoras.Iaphorusesbe,bee,oroftoihesimilarities,orsimplyomitsthetenor(本体)leavesthereadertofigureoutthesimilaritiesbetweehevehicle(喻体).Forexample,

...themassmediathemselvesbecameagiantlraph5)

Alltheworldisastage,andallthemenandwomenaremerelyplayers.(Shakespeare)

ashrapnelofimages(Paragraph1)

theseaofinformatiraph3)

Ideas,beliefs,andattitudesskyrotoess...(Paragraph8)

...theThirdWavethundersin...(Paragraph9)

...thepicturetubebegantraph15)

...highlyspecializedcartridgesg...(Paragraph18)

Studythesemetaphorsahesimilaritieswiththehelpofthetext.Thenfollowtheseexamplesaaphorsonyourowaphorswithyourpartner(s)aheohinkmostcreativeaive.

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